BMW & Mini of Concord, CA have made sure that their parts delivery vehicle, a Ford Transit Connect, is well-emblazoned with appropriate BMW and Mini logos and graphics.
These custom graphics, designed by the award-winning art department at Iconography Studios, were conceptualized to fit a fleet of different sized vehicles for BMW of Concord, including a BMW 325i, a couple of different sized Sprinter vans, and this Ford Transit Connect. At Iconography, our creative team has a strong understanding and experience with the key elements of good vehicle wrap design, all of which incorporate our favorite theme: simple.
1. Color: colors should be bold and complementary, but not over done. Our feeling on color is that less is more. Too many of the wrong colors crammed into one design can quickly detract from the overall messaging of the wrap.
2. Design: keeping the design simple while at the same time integrating the company brand and messaging into the overall layout is not an easy task. But hey, that’s what keeps us employed.
3. Text: again, keep it simple and limited. Save the detail for your website, where your audience will have time to absorb the unique aspects of your company’s products and services. We recommend limiting the text on your vehicle wrap to company name, website and possibly a phone number.
Need help with a vehicle wrap design, but not sure where to start? Our in-house design team can take your company’s existing artwork and create an effective and professional vehicle wrap design that adheres to your style and branding guidelines.
Don’t have a lot of existing artwork and material for your brand? No problem, we have created many vehicle wrap designs from scratch, starting with logo design for your company.
Give us a call at 562-424-4353 to get started!
