This Mercedes Benz 170″ Sprinter is one of the parts and service vehicles at a BMW dealership located in Concord, CA, and is a perfect example of extending your brand onto your fleet – particularly when your fleet vehicles happen to be from the competition!
It has never been easier to create a lasting impression on the thousands of people and potential customers that your fleet of vehicles comes in contact with on a daily basis. In fact, did you know that Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.
These Sprinter vans and other fleet vehicles for BMW of Concord were fully wrapped, turning these originally white vehicles into a sleek, black fleet. The vehicle wraps are made by first creating a design on special computer programs, and then fitting those designs into vehicle wrap templates for printing. The vehicle wrap material prints on one of our large format Roland printers, which uses adhesive-backed vinyl that comes in rolls that are 60″ wide and hundreds of feet long. The vehicle wrap design is segmented into panels for printing. Once printed, these panels are laminated with a UV laminate to protect against fading in the sun. After laminating, the panels are trimmed to prepare them for installation.
Installation of full car wraps, particularly on Sprinter vans, requires a great deal of skill, experience and special tools to get the job done right.
Interested in dressing up your fleet with some custom car wraps? Give the experts at Iconography a call today at 562-424-4353.
