Your sign is one of the most important reflections of your business. Often, it is the first impression your business makes on a customer or a potential customer. This is why the SBA recommends that all businesses invest in the best sign possible.
A good sign doesn’t have to be prohibitively expensive. This gorgeous new sign for Better Beverage Co located in Cerritos, CA combines creative design with durable yet affordable materials. Manufactured from sturdy exterior-grade foam that is laminated
There are three basic elements that contribute to both the effectiveness and the cost of good signage:
1. Design. Your sign should be simple, bold and eye-catching. The design should also take into consideration the relative ease of production and manufacturing of your sign in a 3-dimensional form. A great looking logo that looks good on paper but is very difficult to build into a ten foot aluminum sign can end up being more headache than it is worth. Some of the most recognized brands have very simple signs and logos: Target, Apple, Nike…to name a few. Not sure if your logo stands up to the signage test? Give the experts at Iconography a call to discuss.
2. Materials. Sure, a thick, custom, cast bronze monument sign will look fantastic almost anywhere. But at the price you will pay, you might expect to drive it as well. There are many other materials we can use to make great looking signs that don’t have to cost and arm & a leg: aluminum, foam, and acrylics can all be cut and finished into fantastic looking signage. The important thing is knowing which materials will work best with your design.
3. Installation. Once your sign is made, it will need to be installed. Whether it will be installed on a concrete, wooden or brick wall, indoor or outdoor will have an impact on what are the best types of materials to use to manufacture the sign. Also whether the sign will be internally illuminated or lit with spot lights is an important consideration.
At Iconography, we manage the entire process of creating your signage in-house, from design to installation. This way, you know there will be no surprises along the way, and that what is designed in step one will be manufactured and installation accordingly.
Have a business sign project in mind? Give the experts at Iconography a call today at 562-424-4353.
