Iconography Studios is proud to have designed, produced and installed this new graphic van wrap for a Ford Econoline for Loma Linda University, located in Loma Linda, CA.
This van came to us with an existing graphic wrap that was several years old, so not only was the material needing replacement but the graphic design needed an update as well. Our in-house art department went to work creating an updated graphic design. As always, we use a consultative approach to all vehicle wrap designs, and help our clients avoid the common pitfalls of vehicle wrap designs. The general rule of thumb is to keep it simple. There are three basic areas of vehicle wrap design that you want to keep simple in order to have an effective wrap for branding and advertising purposes. They are:
1. Text. The amount of text on your vehicle wrap should be as limited as possible. As most of your audience will only have a few seconds to absorb the messaging on your wrap, you want to make it as easy as possible for them to comprehend. This is important because vehicle wraps have an excellent recall rate! Limit your text on your vehicle wrap to the most important information such as company name, web address and tag line or product name. Save the detail for your website.
2. Colors. It is critical to use complementary colors on your vehicle wrap. This allows for an overall pleasing aesthetic that doesn’t draw too much attention away from the other elements on your wrap. If the colors clash or are too loud, then sometimes it is difficult for your audience to get past the loud colors and hear your message.
3. Complexity. This is the trickiest part of all vehicle wrap design. The overall design should be interesting and tie in with your overall messaging, but not be too complex so as to distract from your intended message. We’ve all seen those crazy wraps that we remember because the graphic was big and loud, but we just can’t remember what it was advertising…
Interested in a custom designed vehicle wrap for your business? Give the award-winning design team at Iconography a call today at 562-424-4353 to get started.
